Agents of Change: On Women-led Creative Culture

In this workshop, Agents of Change: On Women-led Creative Culture, our panel of 5 bold and passionate female creative agency owners and leaders (see details below) discuss their approach to fostering a more meaningful, and genuine internal culture and environment where creatives can thrive and do good, fulfilling work.

Hear about their path to clarity of mission and values and how that led each to become a certified B-Corp*. They’ll share their stories and insights about the opportunities, challenges, and surprises of running a creative agency focused on doing good and making a positive impact in the world. How and why did they make the leap? How did they create buy-in from their teams? How does their studio culture now feel different? What tips can they share from their journey?

Lindsey Charlet
Owner and Creative Director at HUB Collective and AIGA
In 2004, Lindsey took a risk on an idea— to try to create a workplace that was based on doing things differently. She saw that the corporate model was broken and gave it her all to try to carve a new path.

Working daily to foster a culture of vulnerability, where people are empowered to lead with what is important to them, is a challenge in the best sense of the word. It takes risk and failure. This philosophy paved the way for HUB to find its purpose. To use our creative smarts to help make the world a better place.

Rebecca Armstrong
Principal and Managing Director at North, Inc.
24 years of holistic, media-neutral thinking for national and international brands. Launched her career in London working on Time Magazine and Allied Bakeries. Fell in love with affinity brands like Nike, Dr Martens, Tillamook and Umpqua Bank, on which she worked during her 12-year tenure with Cole & Weber in the great Pacific Northwest. Big Sister. Dog mom.

Paige Campbell
President and Partner at Grady Britton
An open, selfless leader, and one of Portland’s most respected industry professionals, Campbell cares deeply about the people that make Grady Britton. Additionally, she is in tune with her responsibility to the community and the greater world at large, and constantly believes that, yes, marketing can make a meaningful contribution as long as they are “helping the good guys” of the world win.

Laura Whipple
Founder and CEO of Scout Books
CEO and Co-founder of Scout Books, a B Corp Certified manufacturer of custom notebooks based in Portland, Oregon. Laura is dedicated to guiding her talented team in producing world class products for clients and partners who care about quality, value and long term relationships.

She’s a print and creative expression enthusiast, and her work is fueled by a love for ink, paper, collaboration, respect, nature, and the making of meaningful things.

Heidi Nielsen
Design Director and Principal at Brink Communications
As design director and co-founder of Brink Communications, Heidi comes to work every day excited to use her creative, visual and strategic skills to help her clients make a difference for the communities and people they serve. Design satisfies her passion for both art and strategy. She love working with clients to transform a creative vision into powerful brands, websites and campaigns, especially when the end result is positive impact in the world.

* Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They’re accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. B Corps form a community of leaders and drive a global movement of people using business as a force for good.