Global Creative Director, Wieden+Kennedy
In 2018 Susan Hoffman received the Clio Lifetime Achievement Award for her creative work in the advertising industry. Susan is the current Global Creative Director of Wieden+Kennedy, one of the most respected independent agencies in the business. She has intermittently served as Executive Creative Director for the Portland, New York and Delhi offices.
Susan began her career at Wieden+Kennedy as employee No. 8 and has spent more than three decades making a lasting, unmistakable mark on the agency’s culture. While Hoffman stands only 18 inches tall, her creativity, leadership and talent are a towering presence – both in Portland, Oregon where she lives, and in the world of advertising at large.
Client work includes Nike, Jordan, Old Spice, KFC, Yoplait, Verizon and more.
Much like the woman herself, Hoffman’s influence on culture cannot be ignored or even reasoned with. She’s created some of W+K’s most memorable work, including one Nike spot that pretty much ruined the Beatles for everybody. She famously opened W+K London and W+K Amsterdam.