Stanley Hainsworth (2015)

Founder and Chief Creative Officer of Tether

Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine. Stanley mastered the art of brand storycraft while serving as a creative lead at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points. Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, as a Creative Director, Stanley worked on everything from the Olympics to creating Nike Entertainment.

He is now the Founder and Chief Creative Officer of Tether, a storytelling juggernaut creating branding, design and advertising for a diverse range of clients such as Google, BMW Motorrad, Pepsi, Microsoft, Gatorade and many others. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide.

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